Lightspeed is an omnichannel commerce solution that helps global entrepreneurs sell products easily. They do this offline - for example with their POS systems - as well as online with their e-commerce solution.
Lightspeed is used by thousands of enthusiastic entrepreneurs worldwide. And with Lightspeed eCommerce, the idea is that you can easily create, manage, optimize and grow your webshop. More and more Lightspeed webshops are looking for a solution to give their customers advice like in-store. In other words, how do I create a product finder, or choice guide, in my Lightspeed webshop?
Lightspeed eCommerce filters
In Lightspeed eCommerce, you can use filters to, yes, filter products. And are all kinds of standard filters, such as brand and price, but you can also add product-specific filters. For example, 'screen size' if you sell televisions, 'suitable for skin type' for face creams or 'type of power supply' for drills.
However, Lightspeed eCommerce's filter functionality has limitations. For example, for your entire shop, you can only create six filters. Moreover, those filters have a maximum of 15 values (e.g. 15 different screen sizes) and you can assign a maximum of 25 filter values to a product. This is quickly insufficient if you want to make your customer's search for the right product as easy as possible.
For example, electronics often have as many as twenty-five, thirty or even forty possible product filters, but even with seemingly simple products, you soon need more than six filters. Think of couches (e.g. type of couch, dimensions, warranty, material, backrest, mounting, shape, seating comfort) or T-shirts (e.g. fit, model, material, multipacks, neck, print, durability).
Within Aiden, we have no restrictions on the use of filters. You easily load all products and corresponding product specifications. You can unlock those directly as a filter product finder in Lightspeed eCommerce. Or you go a step further and use the same information to create a next-level product finder in which you really put the customer and her needs first.
Filter product finder
Imagine a web shop selling digital cameras. A filter product finder or choice guide helps a customer by extracting direct product specifications and linking them to the possible uses of the available products:
What is your desired number of megapixels?
What is your desired maximum video resolution?
Do you want a fixed or tiltable display?
Are you looking for image stabilization?
What maximum ISO sensitivity do you want?
The advantage is that you can easily let a client select multiple filters and you are no longer limited in the number of filters available. The disadvantage is that the client must actually understand what the filters mean in terms of content.
Customer needs product finder
A customer needs product finder zooms in (camera joke) on the customer's desired use, or uses, wants and situation. So instead of asking out "hard" product specifications, such a product finder makes it even easier for the customer to continue asking:
What do you want to do with the camera (photos, video, both)?
Do you plan to take the camera with you regularly?
Is the camera intended for professional or personal use?
What are you going to take pictures of? (#selfie, animals, sports, nature)
For a customer need product finder create rules in Aiden that automatically translate your product specifications into use cases (applications). For example:
If the number of mega-pixels is more than 20, the sensor type is full-frame AND the price is above €3,000, then the camera is perfect for professional use.
If the shutter speed is extremely short, the ISO sensitivity is high and there is image stabilization, the camera lends itself perfectly to sports photography.
(Note: We are experts on product finders, not digital cameras. So there is a good chance that real camera experts would give different (read: better) advice. This directly demonstrates the need for good digital assistance, as products are often too complicated for customers to understand).
Integration with Lightspeed eCommerce
Aiden is webshop agnostic. In other words, you can integrate our product finders on any type of webshop. Here's how to create a product finder in Lightspeed eCommerce in three simple steps:
In Lightspeed, place the HTML embed code from the product finder on the desired page(s) in your shop
Want to know more? Then check out our documentation. And especially contact us if you are curious about all the possibilities of Aiden. We are happy to give you a tour of our product finder software for Lightspeed with no obligation.
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