





We help you, so you can help your customers better
Aiden - the expert in guided selling and product finders.
Used by the most progressive e-commerce companies
















Hi, can I help you find anything?
Aiden was born out of the frustration that consumers are left to their own devices when making an online purchase. Whether this involves picking out a nice gift, the right drill or an appropriate insurance policy. Surely it should be possible to support people digitally in this (see also: the offline store).
This vision forms the basis of what is now a full-fledged software package focused on guided selling.

These are all our bright minds
With 100+ years of combined e-commerce experience, we are here to help!
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Your pretty face here?
We are always looking for smart, curious and talented people. Check out our job openings and apply immediately!
Turn shoppers into buyers
E-commerce can and must be better. This we propagate with advice and action.
In 2019 we organized our own conference: BIJDEHAND. In 2020, we took this a step further. Or rather, a few scoops: we wrote a book!
The first edition is in Dutch, but an English translation will follow.
Want to order the book right away? Good plan! You can do so on the publisher 's website, Bol.com or Managementboek.nl, among others.
Stop losing visitors to choice stress
Doubting customers need help. Offer tailored advice automatically and reach 2.5 times more conversions.